A couple days ago I wrote that Youtube’s hour per minute upload stats essentially squashed Alex Ljung’s “sound will be bigger than video” prediction.
That’s until I saw SoundCloud’s latest Lab’s creation called Storywheel.
Storywheel integrates SoundCloud and Instagram, allowing users to tell a story through photos.
Here’s my first attempt: http://storywheel.cc/bombtune/my-daily-nyc-walk
Now the facts.
Photos
- Photos are more engaging pieces of content than video.
- Photos tell a thousand words and take no more than three seconds to like.
- Video still requires attention and is stuck in the weird world of flash and HTML 5.
- Most Internet videos you’re willing to watch are professionally made. Most amateur videos go unseen unless they’re viral or shared by someone in your social network.
Sound
- Siri
- Siri
- Siri
- Siri
Electronic devices will be voice controlled in a couple years. People will get used to talking again.
The reemergence of sound plus the ever growing popularity of filtered photos creates a whole new space for audience engagement.
After all, isn’t video just a fast aggregation of photos and sound?
