Everyone's part of product design. All a company has to do is publish a few renderings on Instagram and Facebook to get instant feedback. But do the crowds really know what they want?
Designers are the experts. Consumers react to the market. What makes something popular is not necessarily how it looks but how it's received. We all wear the same things because we want to blend in rather than stand out.
But something amazing happens when you build something unique for yourself. It pushes society forward. We don't need the same garments and architecture merely recycled. We need what's next.
Design shapes society. Social media is just there to react in bulk. Twitter took two years to gain traction. The right answer therefore seems to be the persistent belief that something will work despite its adoption. Innovation is not just about building something novel but also about pushing through. Will you see it through?