There are some basic principles to every art. Take the rule of thirds or rule of odds for painting and photography for instance.
Mastering the fundamentals helps guide the creative process. But learning how to make art prevents more creativity than it unleashes. True art goes beyond the basic skills in the back pocket. It improvises and distrupts the existing framework.
Einstein and Steve Jobs rejected traditional thinking behind science and technology. It wasn't just marketing that made Madonna the Material Girl or Michael Jordan the Jumpman. Both artists became idols because they excelled at playing the game differently.
People shine brighter when they cultivate their own originality. Resisting expectation gives others the confidence to do the same.