Bombtune

Jaydiohead - Jay Z x Radiohead

I hear more Radiohead and Jay Z mashups than any other artists. And then someone combined the two, enter Jaydiohead.  "Wrong Prayer" is a Bombtune. 

 Free album on Jaydiohead.com

 

 

Teenage Consumption

There are multiple blogs this week (AVC, Paid Content) discussing the fact that 15 year olds only stream music and video content and find Twitter useless.

This is the same group that doesn't have any money nor do they have anything to market.  Of course they have no use for downloading to own and using a micro-blogging service.  

The teenage market plays online games and talks to each other through safe havens like Facebook. 

The way to reach teenagers is through free stuff.  The days are over when the teenager asked the parent for the credit card to buy music and videos when the teenager knows sure well that he or she can find that content online for free. 

If the future of online content is free access than we need a better way to monetize.  Ad-revenue won't bring in the same amount of profit a downloaded track or album will.  Each stream is worth a third of a penny. 

This is what all major content owners worry about because it's too late to retrain teens to invest in micropayments.   

  

Motorbass - Ezio

I discovered this track through a Flying Points tweet.

Dload @ Amazon

Gas'd - Cotton Drum

Tee on sale August 1.

COTTON :: DRUM AUG. 1ST from GAS'D on Vimeo.

Chad Furrow - The Brooklyn Bridge Is Neat

The Brooklyn Bridge is Neat from Chad Furrow on Vimeo.

Entwined Content

In order to get people to pay for digital content that's typically free you have to creatively bundle and mix content.  This is the basis for entwined content. 

For music, this means selling a combination of digital files, a t-shirt, and pre-purchased ticket for a future show. The price of music is dwindling to pennies with the nascent expectation of music with no strings attached, i.e. streams. 

For journalists, it means acting more like bloggers and offering virtual content that shows an article with pictures, video, and other data. And doing so in real-time if possible; Internet users demand speed and insight.

The definition of 'entwined content' has been added to the Bombcinary.

Envy - Set Yourself on Fire

Chick doing Grime.

Bing the Music

Microsoft new search engine Bing showed promising first month results.

Microsoft is also looking to revamp it's Zune music service into a streaming store much like Spotify.  

Why not merge Bing and the Zune music service together to gain ever further market share on Google.  Every song search brings up ads which subsidizes the music, the same model Google uses in China with Top100.cn.  

However, instead of downloads all music would be streams that one could categorize and store away into a music library cloud that's also accessible via the Internet connected Zune player and Xbox. 

Microsoft arrived late but now it dominates the video game console with the Xbox.  The Xbox is now turning into a television cable box and Internet provider, making television programs and music available.

Microsoft should integrate Bing search within the Xbox along with its ad-driven Zune music marketplace.   

If I was at the helm at Microsoft these are some of the converging ideas I'd be thinking about.

 

 

Chase & Status - Take Me Away

Still blows me away.

Blu - Live @ Knox College

Blu is emerging from the underground to a mainstream theater near you. I think Warner Music just signed him.  

He just collaborated on a track with Blame One.  Check it out on Fresh Selects. 

247HH V2: Blu at Knox College from MCM on Vimeo.