- VSCO grid
- Instagram grid
- Pinterest grid
The grid layout is the basis of web design and interaction. Its sole purpose is to put the emphasis on the content itself rather than all the bells and whistles.
This is the basis for "The Grid," a new website building platform that promises to shape itself to your content and personalize it for the viewer.
The grid provides structure to a messy and variegated web experience. It flips templates upside down and replaces them with AI-powered layouts. The purpose of the grid is to standardize design and organize streams of information so that content responds to any device.
But what happens when all websites look alike? Never judge a book by its cover. For grid-based design, the message is the medium.